Schedule of Content

This session discusses mega ships and the trend towards bigger vessels –

• What are the customer trends which drive venues, spaces, attractions, programming, neighbourhoods & creating memorable moments onboard?
• Designing family vacations, providing options for all demographics
• The economics and cost per berth / ROI of designing interiors for bigger ships

• Comprehensive refits at 10 – 15 years include replacing carpets and thousands of loose furniture items
• AIDA Evolution: closed-loop carpet initiatives demonstrate full circularity in action
• Breaking down barriers in furniture donations
• Bringing circularity on board vessels for true sustainability outcomes 
• Reducing the mid-life waste crisis can also meet the business case

Followed by Networking Lunch 1.00pm – 2.00pm

Land-based and cruise designers come together in conversations about key areas they can learn from each other. This session asks – how does each sector approach storytelling, authenticity and sense of place. And in the spirit of collaboration – where are the opportunities for working together, bringing different expertise to cross-fertilise designs?

• What are the key considerations for deciding on scope of a refurbishment?
• Future proofing designs in refurb projects, e.g. providing the right technical infrastructure in the right places
• Rolling out new design features which connect the storytelling and extend the brand’s narrative across newbuild & refurb vessels
• Updating materials and finishes