Callie Tedder-Hares
Founder & Creative Director, Volume Creative
Shipyard schedules are becoming shorter, while developments in design are dictating that a new approach should be mandatory in the delivery of each brand’s vision and ethos. Owners are expecting more ‘wow’ from designers, so how can lighting designers help promote the brand’s identity, while quietly playing the supporting role? The devil is in the detail. Through two case studies, Edge and Virgin explored how best to fully integrate lighting into the delivery of the design brief.
Our speakers covered:
Founder & Creative Director, Volume Creative
CEO, MRD – Lighting Design