Taking a cruise ship interior design from paper to actualisation is no easy task. There are a lot of complications that can arise. CSI sponsor SimCoVR assists with this by bringing concepts to life with their innovative VR visualization technology. In this article, SimCoVR explores their visualization technology and shares how they realize interior designs for cruise lines.


SimCoVR is dedicated to owner satisfaction, providing services that reduce the gap between the project as conceived and the owner’s expectations. By creating solid and complete virtual spaces that perfectly match the technical project, SimCoVR facilitates the decision-making process using powerful visualization tools.

From researching the possibilities virtual spaces can offer, SimCoVR has developed a vast array of visualization tools. These tools help clients navigate and view every single aspect of the project from any point of view, down to the smallest detail.

SimCoVR’s visualization tools help clients navigate and view every single aspect of the project

SimCoVR has more than 20-years of experience and endless attention to the ever-evolving world of VR technologies. As a result, it guarantees high-definition graphics and visual quality to its clients. The company’s professional approach is based on accuracy and reliability. Additionally, SimCoVR offers marketing advice to maximize the project’s results and to promote the owner’s new ships.

During the last few years, SimCoVR has worked with some of the biggest cruise lines in the world. These include Carnival Cruise Line, Norwegian Cruise Line, Costa Cruises, Princess Cruise Line, Holland America Line and Viking Cruises. As part of these projects, SimCoVR has created all kinds of visual services useful for project definition and marketing purposes.

SimCoVR has worked with some of the biggest cruise companies in the world, including Carnival Cruise Line

Realizing VR visualisations for Norwegian Cruise Line

In its most recent project, in collaboration with Norwegian Cruise Line, SimCoVR moved a step forward using the latest evolution in Virtual Reality technology by realizing an entire ship in VR. This means the user (in this case the owner and architects) can freely walk around all the public spaces and cabins, visualizing and interacting with these spaces. This allowed them to better evaluate the architectural project, taking dimensions on a real-world scale and taking pictures using a virtual camera.

In its latest project, SimCoVR realized an entire ship in VR

Facilitating design team collaboration using VR

SimCoVR has also improved the collaboration features of its applications. Now the team working and reviewing a public space don’t need to be in the same place. Instead, they can be spread all around the world, brought together to work in the same virtual world. This feature permits the client to avoid most of the travelling costs and loss of time. Additionally, a meeting can be scheduled anytime to check a single detail.

To achieve all of the above, SimCoVR becomes an owner consultant and works in contact with the owner’s architects, following all the architectural drawings, materials and lighting specifications, furniture and equipment, to create the best visual result possible with the actual virtual reality technology.

SimCoVR creates visualizations using architectural drawings, materials and lighting specifications, furniture and equipment

Research and Development have always been some of SimCoVR’s greatest strengths. They have allowed the company to capitalize on its acquired experiences over the years, and, at the same time, modernize by investing in new technologies. Thanks to this, SimCoVR can offer a wide variety of services related to VR/AR/XR (Virtual Reality, Augmented Reality, Mixed Reality). This means that SimCoVR can select the best technology for each scenario. This also gives clients more options.

SimCoVR vision can:

  • Maximize the chances of an easy visualization and interpretation of the project in each of its components.
  • Reduce the gap between the project as conceived and the owner’s expectations
  • Facilitate the decision-making process using powerful visualization tools
  • Provide a service oriented towards owner satisfaction

SimCoVR sponsored Cruise Ship Interiors Expo America, the only cruise ship trade show dedicated to uniting the cruise interiors industry. Learn more about this action packed event here.