Akula, an innovative force in marine-grade outdoor furniture, is excited to announce a momentous partnership with Princess Cruises, a global leader in premium cruising experiences.
This collaboration will allow Akula sun loungers to take centre stage on all existing Princess and forthcoming vessels, encompassing an impressive fleet of 15 ships plus two future newbuilds and approximately 16,500+ sun loungers.
Pete Maxton, Vice President of US Sales at Akula, expressed his enthusiasm about the partnership: “We are honoured to embark on this journey with Princess. Working closely with George and his team has provided invaluable insight into the unique challenges they face managing such large volumes of sun loungers on each ship. This has allowed us to adapt and engineer our product to combat these issues. I am looking forward to developing this partnership for many years to come.”
George Scammell, Director of Interior Asset Management at Princess Cruises, expressed similar views: “Innovation and exceeding guest expectations are at the heart of everything we do at Princess. Akula’s expertise offers a fresh perspective to our onboard design challenges. Their ability to seamlessly integrate luxury and functionality into outdoor spaces is impressive, and we’re thrilled to have them on board to enhance our guests’ experience.”
Transforming cruise interiors with innovative designs
Akula’s expertise in manufacturing outdoor furniture solutions has proven instrumental in assisting George and his team in overcoming the intricate challenges they encounter in the cruise industry. Their innovative designs and ergonomic solutions have seamlessly integrated into the cruise ship environment, ensuring a harmonious blend of style and functionality.
This partnership signifies a monumental stride towards reimagining the onboard leisure experience, cementing both Akula and Princess Cruises as trailblazers in the realm of maritime luxury.
About Akula
Akula is a globally acclaimed provider of luxury outdoor furniture, renowned for its commitment to design excellence, quality craftsmanship, and unparalleled comfort. With an unwavering dedication to creating transformative outdoor spaces, Akula’s meticulously crafted pieces have graced prestigious resorts, hotels, and residences around the world.
About Princess Cruises
Princess Cruises is a trailblazer in the cruise industry, offering unparalleled voyages to the world’s most captivating destinations. Using its legacy of innovation and unwavering commitment to guest satisfaction, Princess Cruises continues to redefine luxury and exploration at sea. Its fleet of modern vessels and passion for excellence allow Princess Cruises to provide unforgettable journeys that leave guests enchanted and inspired.
For further details on Akula and their marine-grade outdoor furniture, visit www.akula.com. Additionally, Akula will showcase their products at Cruise Ship Interiors Design Expo Americas at booth 1211, on 6 – 7 June 2024.
Want more of this?
Check out the Cruise Ship Interiors (CSI) Design Expo Americas blog for more design insights and the latest industry updates. CSI Design Expo Americas is the world’s only exhibition and conference exclusively dedicated to connecting the buyers and suppliers of the cruise design industry. The next event will be taking place on 3 – 4 June 2025 alongside Hotel & Resort Design South and Cruise Xperience Innovation Summit at the Miami Beach Convention Center.