6 -7 June 2024

Miami Beach Convention Center

Attractions & Entertainment Technology

Step into the future of cruise entertainment and attractions in the dedicated zone at CSI Design Expo Americas. Experience cutting-edge innovations, technologies, and attractions that redefine onboard and offshore entertainment. From virtual reality experiences to interactive installations, this zone showcases the latest advancements in guest experience.


Home » Attractions & Entertainment Technology
Man with VR headset on


Cruise is not just about the destinations, the journey itself is a significant part of the guest experience and creating unforgettable moments onboard.

With the cruise industry catering to a broad demographic, including families, couples, and solo travellers of various age groups, introducing cutting-edge attractions and entertainment allows cruise brands to set themselves apart from the competition and offer something enjoyable for everyone.

While there are other events covering attractions and entertainment, CSI Design Expo Americas explores the unique opportunities and challenges of introducing these complex and fascinating features onboard cruise ships.

The Attractions & Entertainment Technology Zone (A&ET) is the place to be for cruise professionals working on the design and implementation of onboard entertainment.

Networking & Features

Connect with industry leaders, technology experts, and innovators in the Attractions & Entertainment Technology Zone. Discover opportunities for collaboration, explore potential partnerships, and stay up to date with the latest trends shaping the future of onboard entertainment.

Across two days, visitors to the A&ET Zone will experience:

  • Networking lunches – these exclusive networking lunches hosted by leading associations will be the perfect opportunity to get to know suppliers and buyers making waves in the industry
  • Live demos and product launches – be the first to experience new to-the-market technology and see first-hand what our innovative suppliers have to offer
  • and more…

Get your free pass

Greg Walton speaks to a crowd of cruise ship interiors designers and suppliers

Conference & Workshops

With sessions held across both show days, industry leaders will cover topics including safety at sea, new immersive experiences, the fusion between art and tech and more.


Must-attend conference session

Redefining entertainment at sea: Immersive experiences & attractions

In this session, you’ll discover how emerging technologies from theme parks, entertainment, and gaming are creating thrilling new experiences for cruise guests. How can technology activate spaces in a creative way for an enhanced guest experience? And what are the imperatives for seamless integration and a cohesive guest experience? These are just some of the questions that will be discussed in this focused, thought-leading session.

Speakers include:

  • Ben Wilson, Head of Architecture & Concept Design – MSC Cruises
  • Louis Alfieri, Chief Creative Officer – Raven Sun Creative
  • Scott Butler, Director and Founder – Wilson Butler Architects


The Attractions & Entertainment Technology Zone is home to a host of suppliers providing:

  • VR & AR technology
  • Wearables
  • Rollercoasters
  • Indoor & Outdoor games machines/installations
  • Amusement/Adventure Park equipment
  • Water attraction equipment
  • Spa & Wellness equipment

The zone will also feature exhibitors who can offer products, equipment, and supporting technologies such as:

  • Audio – Amplifiers, mixers, sound systems and processing systems
  • Visual – Digital signage, LED displays, video walls, screens
  • Lighting – Technology, controls, spotlights, projectors
  • Staging – Lighting, technology, controls

Meet the exhibitors

If you’d like to showcase your products and services in the A&ET Zone get in touch with the team today.

Who Visits

The A&ET Zone attracts all those involved in the procurement and sourcing of onboard entertainment and technology.

Previous attendees include:

  • Lighting Designer | Virgin Voyages
  • Entertainment Manager | Royal Caribbean Group
  • Senior Director, New Projects Development | Norwegian Cruise Line
  • Purchasing Head of Public Areas and Lighting | Marine Interiors S.p.A.
  • Entertainment Technical Operations Manager | MSC Cruises
  • Lighting Designer | BR+A
  • Senior Director of Interior Design & Architecture | Carnival Cruise Line
  • Senior Buyer, Refurbishment | Royal Caribbean Group
  • Architect Manager | MSC Cruises
  • Director, Hotel Innovation & Guest Experience | Norwegian Cruise Lines
  • Design Director, Interior Asset Management | Princess Cruises
  • Head of Lighting Design | Imagination
  • Senior Manager, Product Development | Royal Caribbean Group

Register to join them

“I find it essential to be there to speak with the people who can make projects happen. As the head of concepts and architecture, it’s my job to ask for something unique to be presented and pull it together with the team to make that dream a reality. Being in a room full of people with those skills is so valuable.”

“It’s also a chance to see something physical rather than leafing through a brochure. In our particular field, because our schedule is so aggressive and we are constantly pumping out new build work, we are quite wrapped up in these projects. But to have this time in Miami solely for this event is great. It is beneficial to speak with sales directors and understand the feasibility of projects at a high level.”
Ben Wilson, Head of Architecture & Concept Design – MSC Cruises

Media Partner