Passenger flow plays an important part in the overall guest experience and delivery of the brand story. Designers need to ensure seamless flow, while ensuring that the customer experience is enhanced. On board, real estate is at a premium. This session examines the key considerations and tools for interior designers when assisting passenger orientation and optimising passenger flow.

  • Developing spaces that deliver on the high levels of expectation set by the cruise line (and commercial requirements)
  • Onboard design: utilising all the senses
  • How can design intuitively guide passengers to the right location using a variety of materials, light, graphics and technology?
  • The importance of lobby design, wayfinding design, use of anchor areas, and how the program is distributed on the cruise ship
  • Operational programme – impact of timings when theatres audiences exit
  • Horizontal flow verses vertical flow: how to combine both in order to create a circulation instead of destinations
  • Connection and flow between indoor and outdoor areas
  • Lift/stair trunks: distance between each vertical connection
  • Pax cabin corridors, how the design can improve the experience for passenger

Session Speakers

ANDREAS KRENZEN
General Manager Cruise
Shores Group
JUTTA SELLIN
Project Manager & People Flow Consultant
KONE
ANN BADA CREMA
CEO
Launch By Design

 

MARCO DE JORIO
President, CEO and Interior Design Head
De Jorio Design International
ELIZABETH OVERLAND
Senior Interior Operations Specialist
Holland America
ANTONIO DI NENNO
Architect Director
MSC Cruises

 

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